Good coaches inspire people to get active and stay active. Whether it's guiding people that are dipping their toe into sport and physical activity for the first time, accompanying others on a journey of improvement or supporting talented athletes, coaches are the experience providers that motivate people to keep going.

Sport Birmingham is fully committed to ensuring new and existing coaches working within the City, in either a paid or voluntary capacity, are supported to develop their coaching knowledge and skills in order for them to provide high quality sport and physical activity experiences in their community.

We are dedicated to offering coaching support and development and work closely with; local partners and coaches, National Governing Bodies of sport and UK Coaching to provide a coordinated approach to developing the City's workforce.

Check out our video below introducing our approach to highlighting the importance of being participant centered when delivering sport and physical activity. This approach is at the heart of what we do.