Coaching is changing... scUK rebrand
Posted: Mon, 22 May 2017 11:28 by Adam Warden
From today (Monday 22 May) Sports Coach UK is rebranding and will become UK Coaching.
Watch our launch animation here
This rebrand is not just a name change or a redesign of our logo, it is much more.
Our view of coaching has changed, it is no longer solely about the acquiring and honing of sports skills, it is about improving a person's experience of sport and physical activity by providing specialised support and guidance aligned to their individual needs and aspirations.
Put simply, coaching is about people who use coaching skills to create great experiences for others through physical activity and sport.
To recognise this, we are working with a wider group of partners so that we are able to provide the support needed to organisations and individuals who use coaching skills so that they, in turn, might help change people's lives for the better and ultimately inspire an active nation.
Click here to view our strategic plan for 2017-21. Inside you will see our vision for coaching and what we will be working towards for the next four years. This an incredibly exciting time for us all and the role that coaching can play has never been more important and it is our mission to put coaching at the heart of physical activity and sport.
Join us on the next stage of our journey as UK Coaching, as we work to inspire an active nation. Find out more about why we're changing at www.ukcoaching.org/about-us.