Posted: Mon, 05 Sep 2016 10:00
Organisations join forces to promote activity opportunities for disabled people across West Midlands
To celebrate the Rio Paralympic Games, six County Sport Partnership organisations have launched a joint awareness campaign to promote inclusive and accessible sporting opportunities in the West Midlands. #ActiveWM aims to promote local inclusive sport events and activities on social media, and encourage disabled people across the region to take part and become more active.
Research shows that disabled people are currently half as likely to be active as non-disabled people. Other results also suggest that disabled people often do not find activities accessible, or they do not know where to go to find the information about local opportunities taking place. The West Midlands has a higher proportion of disabled people compared to all other regions. The six County Sport Partnerships across the region have joined forces to raise awareness of local accessible opportunities for disabled people to get active.
The six County Sports Partnerships are: Black Country BeActive Partnership, Coventry Solihull and Warwickshire Sport, Energize Shropshire Telford and Wrekin, Sport Across Staffordshire and Stoke-on-Trent, Sport Birmingham, Sports Partnership Herefordshire and Worcestershire.
#ActiveWM aims to generate awareness of the range of inclusive physical activities that are held all year round in the West Midlands, by hosting a number of festivals in September in conjunction with the Rio Paralympics. To inform people about these activities taking place all County Sport Partnerships will be using #ActiveWM on social media to promote opportunities to the local community and encourage disabled people along with their family and friends to take part.
The County Sports Partnerships are also encouraging other local sports providers and activity leaders to join the campaign and use #ActiveWM to promote their events on social media in September.
Sport Birmingham, along with members of the Birmingham Disability Sports Forum, are hosting the Birmingham Inclusive Sports Festival from 17th – 25th September, providing 48 activity taster sessions, covering 25 different sports
The activity 'open days' will aim to encourage residents of Birmingham to come along and experience inclusive or disability-specific activities they may never have tried before.
Not only is BISF an exciting campaign that aims to encourage people from all walks of life, ages and abilities to have fun and be active & healthy; but it also provides the opportunity to raise the profile of local Organisations in Birmingham who dedicate their time to delivering inclusive activities in their local communities.
Amy Bird, Investment and Development Manager at Sport Birmingham said: "We are delighted to be taking part in the #ActiveWM campaign. We are passionate about developing opportunities for those with disabilities to enjoy sport and physical activity.
"Our forthcoming Birmingham Inclusive Sports Festival is perfectly timed and will offer over 45 opportunities to take part in inclusive sports."
For more information about how you can get involved in the BISF please click here.
Join the conversation on social media using #ActiveWM and share your personal stories and photos of being active in the West Midlands.