Local Delivery key to Sport England Pilot
Posted: Fri, 25 Nov 2016 09:03
Every town, city or rural area is unique – and the characteristics of each can have a direct influence on what the sporting offer is like for a customer.
If transport is poor, it's harder for people to get to parks or local gyms. If it's a community with lower than average incomes, paid-for activities could be a barrier to taking part. If the activities on offer are just for the sporty, many will be deterred.
We can make sport and physical activity an attractive, easy choice for people if we tap into expert local knowledge and take account of people's needs. And think about not just 'what' we provide, but 'how'. To get this right is a big challenge.
To create popular sport and activity offers on a large scale requires those who provide sport to work together differently. To put the customer first by joining up what they do. And it's likely to mean a greater role for non-sporting organisations already trusted and working in communities.
"We can start to make sport and physical activity an attractive, easy choice for people if we tap into expert local knowledge"
We will need every part of the local 'sporting system' to come together with bold and innovative ideas, based on what people need and what their communities are like.
That's why we're looking to fund up to 10 local pilots across England. And we're inviting you to put forward proposals to be at the forefront of this new approach.
People and place
Alongside the local work we already do, we'll be testing bold new approaches to sport and physical activity that are designed to attract people who don't already take part.
We will support local partners to create plans based on the place itself – understanding in detail the barriers that exist. We want organisations to work together to provide an attractive local 'offer'. No two places are the same.
"We'll be testing bold new approaches to sport and physical activity that are designed to attract people who don't already take part"
It's local people who are the most valuable resource in shaping successful activity. Key to success will be building partnerships with them and harnessing their knowledge of the environment, culture and challenges of the area they live in.
What are we looking for?
- We want to hear from local partners and organisations who work collectively to make up the 'system' and aspire to improve local communities. They will be clear on the role sport and physical activity can play towards broader social outcomes such as personal and community development.
- We expect to work with Public Health England, other government departments and Lottery distributors to identify the right locations to work in – and to work alongside us to deliver the pilots.
- We would like to look at – and potentially work with – the whole of the sport infrastructure in an area, not just that provided by the public or third sector. For example, if you're able to work with facilities such as local professional clubs and other commercial providers, we'd be really interested to hear from you.
- We particularly welcome groups of organisations or consortia with an appetite for change and a thirst to get more people taking part, and groups who can help achieve this. It's important to recognise that what we call the 'supply side' of sport can broaden and evolve.
- We're looking to fund pilot projects in both urban and rural areas, covering different parts of England. We think the right partners working together will best define the size of the pilot area – but we don't anticipate supporting pilots that focus on very small areas such as an individual street. Nor will we fund larger 'regions', such as the whole of the South West of England, as it would be much harder to draw together the whole system over such a wide area
- We're not asking for official bids at this stage – more a description of the partners who would be involved, how you've worked together, your place and its people.
For the full article click here