Sharing themes from the Sport Birmingham's 2019 Stakeholder Survey
Posted: Fri, 14 Feb 2020 16:43
Thank you to those of you who responded to our Annual Stakeholder Survey in December 2019. This year the survey, co-ordinated by the Sport Industry Research Centre (SIRC) at Sheffield Hallam University, saw a deliberate shift away from mostly quantitative measures of satisfaction to more emphasis on the narrative and how the results can be used as a conversation starter with our partners.
We wanted to share a summary of the themes and responses, and particularly some action points for Sport Birmingham going forward.
What are we doing well?
- Our overall Net Promoter Score based on 58 responses was 55,a continued improvement from previous years
- What you said about us:
- Communication is good with Sport Birmingham the support we have received has been good (Education)
- …SB are a truly authentic and principled organisation to developing sport in the City of Birmingham (Consultancy)
- As a 'partner' they involve us in lots of discussions, offer opportunities for involvement (Charity)
- Encouraging, there to help. Listen to ideas and share ideas and help network to increase scope of projects (Club or Community Organisation)
- [SB] are an organisation that are very supportive and helpful…whether that is through funding, documents or training (Club or Community Organisation)
- Positive and progressive interactions and engagement across the board (Charity)
Where can we develop?
- More consultation – to understand aims, targets, end goals (Club or Community Organisation)
- Consult with delivery partnerships on the ground before deciding on some projects to ensure work isn't duplicated and it adds value to what we do (CIC)
- Regular emails looking at funding opportunities and initiatives that is happening at Sport Birmingham (Charity)
- More opportunities for collaborative working and best practice sharing (Private Company & CIC)
- Use different innovation ideas to reach the inactive residents in Birmingham, who do not respond to physical activities and may more likely respond to social activities first ie coffee mornings with then the intention to create walking groups. Be less sports orientated to reach this core group of inactive residents (Charity)
Spotlight on the Commonwealth Games:
We asked you: What additional services, support or guidance do you think Sport Birmingham should provide over the next 3 years in the lead-up to the Commonwealth Games?
- communication regarding certain elements/ project's (Commonwealth Games) could be better (Education)
- provide networking opportunities with Commonwealth Games staff (Business, Corporate)
- Volunteer programme that links sports leadership in secondary schools to commonwealth experiences - either delivering legacy events or accessing tickets to reward their time (CEO, Community Interest Company)
- Specific themed events that really engage young people in participating and celebrating the magnitude of the Commonwealth Games (Education)
Over the coming weeks, we will reach out to individuals to unpick specific points from the Stakeholder Survey, but if you wish to discuss or explore any of the above further with us then please don't hesitate to contact us.