Anthony Joshua launches fund for the UK fitness industry during coronavirus pandemic
Posted: Thu, 09 Apr 2020 10:24
Anthony Joshua and Lucozade have teamed up to help give the country's fitness industry a boost during these troubling times
The Covid-19 virus has turned the fitness world upside down - with gyms closed and people staying indoors, the industry has taken a severe hit.p:nth-of-type(2)","sizes":[[8,8]],"hideOnSensitiveArticle":true,"relativePos":"after","additionalClass":"in-article","name":"div-gpt-ad-vip-slot","type":"VIP"}" data-gpt-placeholder="" data-response-start="4895.499999998719" data-type="gpt" data-requested="6623.60500000068" data-google-query-id="COmV3_X92ugCFcG3cQodf-IIdA" data-timer-slot-rendered="8804.57999999635" data-rendered-width="1" data-rendered-height="1" data-response-end="12112.39999999816">
But Joshua, teaming up with Lucozade Sport, believes he has the answer to help keep them afloat during these trying times.
Dubbed 'Keep Us Moving', the initiative backed by Joshua will be open to all qualified coaches and trainers across a diverse range of sports, from community group leaders to professional coaches.
Fitness experts across the country will be given the opportunity to host online classes through Lucozade Sport's Instagram TV channel and YouTube channel.
The classes will be available for free and all trainers will be paid for each piece of content used by the channel in return for their expertise, with an initial £100,000 fund up for grabs.
"Sport is being impacted on a global level by this pandemic and coaches and trainers are having to find new ways to adapt," said Joshua.
"But there's no better time for the nation to be keeping fit, so I hope trainers across the country will take the opportunity to join me in keeping Britain moving together with Lucozade Sport. Fitness experts, we need you!"
Tom Bell, Head of Marketing at Lucozade Sport, comments:
"We wanted to show our support for the people that keep our nation active, and we hope our new Keep Us Moving initiative will offer trainers and instructors some welcome support during the crisis, while giving the UK access to a diverse range of free home workouts for a variety of abilities."
For more information, terms and conditions and details on how to submit content, visit: https://www.lucozadesport.com/keep-us-moving.