British Cycling develops HSBC UK Let's Ride local to further support family riding during the lockdown
Posted: Mon, 18 May 2020 13:59
British Cycling has today unveiled a new microsite – HSBC UK Let's Ride Local – to provide support, encouragement and activity ideas for families cycling during the lockdown.
Through the site families can find inspiration for where to go, fun games and activities to play while out riding and links to useful information on bike maintenance and riding safely. The resource has been developed in response to an increase in the number of families cycling together since the Government introduced its social distancing measures at the end of March, with data from Sport England showing that 18% of those who are currently cycling are doing so with children in their household.
Ahead of the launch of the new site, British Cycling Chief Executive Julie Harrington said:
"It's always wonderful to see families out riding their bikes together, and with the recent warm weather and quieter roads we know that many more are being inspired to do the same. Through our fun activities and practical tips we wanted to make family riding as enjoyable, seamless and memorable as possible, especially for those giving it a go for the first time.
"While the current enthusiasm for bike riding is encouraging, we are acutely aware that a surge in the number of vehicles on the road post-lockdown will inevitably see many bikes packed away in sheds just as quickly as they've been taken out. At British Cycling we are working hard to ensure that as we emerge from this period, we learn the lessons of the past and bring about a healthier, happier and greener future."
Luke Harper, Head of British Cycling Partnership at HSBC UK, said:
"Cycling is a great way to keep your body and mind active, and under the current measures this is more important than ever before. Through HSBC UK Let's Ride Local we want to help people to enjoy their local area by bike right from their doorstep, and hopefully keep them exploring long into the future."
Find out more at www.letsridelocal.co.uk, and share your rides with us using #LetsRideLocal.
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About British Cycling
British Cycling is the national governing body for cycling as recognised by the UCI – the international federation for the sport. Based in Manchester at the HSBC UK National Cycling Centre, British Cycling works across all levels and six disciplines of the sport (BMX, Mountain Bike, Cyclo-cross, Road, Track and Cycle Speedway), from providing the support and encouragement people need to get riding their bikes for the first time, to being home to the hugely successful Great Britain Cycling Team. Continued success at the highest level is inspiring a boom in participation across the nation. There have never been more opportunities to ride a bike, be it for fun or sport, and British Cycling is at the heart of this growth. British Cycling also works hard to represent cyclists' interests at all levels, including campaigning on important issues including road safety. As a membership organisation, British Cycling provides a suite of benefits and support to its members who currently number over 166,000. All membership revenue is invested back into cycling.
For more information, visit www.britishcycling.org.uk
Carly Baldwin, Senior Communications Officer
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Tom Turner, Communications and Public Affairs Officer
+44 (0) 161 274 2122
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Chidi Onuoha, Communications Officer
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+44 (0) 7740 408 928