What is Mad?
Make A Difference
MAD stands for Make a Difference and is a Sport Birmingham's open access youth development programme.
MAD works with community partners to develop a sustainable programme that offers:
1. Life skills program (key skills, mentoring, training and personal development)
2. Open access youth activities in 3 hub sites
3. Mobile pop up outreach services targeting housing estates, community spaces, streets and parks by bringing the activity to young people.
M.A.D Birmingham is a youth engagement programme which uses activities, such as sport, to tackle social issues.
Everything we do is designed to help young people fulfil their potential. We pride ourselves on being relatable and understanding their situation. We continuously work in line with our values of trust, honesty, integrity and a non-judgmental approach whatever the circumstance.
Our programme is about putting the young people first and presenting them with an opportunity to shape their future and the direction of the project.
Youth are the future and this is where it begins.
MAD……FOR YOU. BY YOU.
Working from hub sites in Perry Barr, Nechells and Stechford, we aim engage young people aged 11 – 18 years olds and providing them with real direction and opportunities.
The M.A.D programme includes a 'VAN' load of activities and resources for music production and video filming, games consoles and sports equipment. They offer a host of opportunities, including street soccer, badminton, table tennis, boxing and much more.
Backed by Birmingham City Council, The M.A.D programme facilitates work through a team of Youth and Sport Engagement Officers, and in partnership with organisations including Nechells Wellbeing Centre, Holford Drive Community Sports Hub and FITCAP.
Key outcomes of the programme include:
- Boosting the aspirations of young people, supporting their personal development to get the skills and confidence they need for the future.
- Preventing crime and anti-social behaviour.
- Promoting social inclusion and community cohesion.
With special thanks to a funding boost from Big Lottery and Department for Culture, Media and Sport.
