Youth Insight

We have made it our mission to understand the views & thoughts of young people when it comes to sport & physical activity across in Birmingham. We are keen to find out what encourages those who are the least interested in physical activity moving, and in the process to find out what some of the barriers are.

As well as our current projects such as: MAD Birmingham, Satellite Clubs and Primary Premium, we have conducted 'Young Brum Talk Sport' which is a survey that has asked over 700 young people their thoughts and habits when accessing sport in the city.

We hope further work like this can help clubs & local organisations understand the needs of their target audience as well as to provide community-level insight to inform the work of the sport, recreation and wider health & wellbeing sector operating in Birmingham.